Here’s a jaunty little video from The Other Art Fair in April 2014 at Ambika P3. Don’t forget that the October event is happening in just a couple of weeks, at the Old Truman Brewery, 16 – 19 October.

For anyone with an artistic streak, London is a vibrant hub of creativity, with a profusion of commercial galleries and pop-up spaces as well as a diverse annual program of art fairs. The city is bursting with artists exploring every medium – be it moving image, or sculpture, drawing or photography. With a London audience eager to discover ‘the next big thing’, why is then so difficult for talented artists to gain recognition?

Commercial galleries play a pivotal role in representing and developing artistic talent. The number of artists they support, however, is limited and leaves 99% of practising artists without exclusive representation, the majority of whom are young artists searching for their break.

For these undiscovered artists, The Other Art Fair is a unique platform from which they can independently showcase their work: to gallerists, curators, critics and collectors. Not only about selling artworks, these four days enable artists to launch their work in the contemporary art world, gauge the public’s response to their pieces and meet fellow artists for potential future collaborations. The fair is wide-reaching in its audience, attracting individuals who support artistic practice in other ways: advertising agencies, fashion designers and corporate companies looking to commission pieces.

The Other Art Fair is unique in its approach to supporting artists. In addition to the four days, we support them throughout the year by offering free seminars and workshops, the opportunity to sell online and connecting individuals with companies and associations.

I’m pleased to say that this model thus far has received much success. As a direct result of the fair, many artists are now working with galleries in London, LA and New York. Artists have sold to collectors, first time buyers and art dealers not to mention numerous commissions with advertising and design companies.
As a fair visitor, you have the opportunity to meet, discuss and buy from 130 emerging artists chosen by our esteemed panel of experts. It enables you to discover from the most exciting new talent. By purchasing artwork at the fair, you are directly supporting emerging artistic talent and contributing to the growing opportunities for these undiscovered artists.

Maybe see you there??