The Association of Teachers and Lecturers
Our first client!
We were invited to pitch for the exhibition management of the ATL’s Annual Conference, our pitch was successful and so began a long and fruitful relationship. Our initial brief was to make the existing exhibition look more professional and to generate additional income for the client. We achieved this by conducting a targeted sales campaign using high quality literature to bring in more exhibitors. We used full shell scheme stands as opposed to tabletop stands that had been used in previous years with proper signage and a full colour exhibition guide for delegates. To encourage delegates to spend time in the exhibition we introduced a ‘passport competition’ where delegates were encouraged to visit each and every stand to have their passports stamped – this proved to be very popular with the exhibitors as visitor footfall increased massively over previous years.